Consumer / BeautyIntelligence · MedhaConscious Chemist
Skin-analysis tooling and a voice assistant that lifted interaction and retention 15%. Conscious Chemist adopted the Fitelo voice-agent platform Viithiisys built, and wired it into its website and CRM.
+15%Interaction and retention
Outcomes at a glance
What changed for Conscious Chemist.
+0%
Interaction and retention
0%
Faster product-question response
0%
More routine check-ins
0%
Fewer repetitive support tickets
Customer quote
“This integration has allowed us to not just answer questions faster, but actually connect with our customers in a more intuitive and supportive way.”
Marketing Lead
Conscious Chemist
Client Overview
Who Conscious Chemist is.
Conscious Chemist is a fast-growing Indian skincare brand known for science-backed, clean-beauty formulations, with a strong D2C presence and an expanding retail footprint.
The Challenge
Where things were breaking.
As the brand scaled across more products and channels, its marketing, product, and customer-care teams were juggling multiple tools for communication, data collection, and support.
The fragmented system caused delayed responses, inconsistent messaging, and missed insight from customer feedback, right as more customers were asking detailed product and routine questions that needed a faster, more scalable answer.
- Separate tools for communication, data capture, and support
- Delayed responses to product and routine questions
- Inconsistent messaging across channels
- Customer feedback arriving too late to act on
Our Solution
How the platform was rolled in.
Conscious Chemist partnered with Fitelo's Voice Agent and AI Assistant platform, the same voice-agent technology Viithiisys built for Fitelo, to improve both internal operations and the customer-facing experience.
The assistant was integrated into the Conscious Chemist website and CRM workflows, so every conversation also became a data point the marketing and support teams could act on.
What we shipped
- Instant answers to product questions on ingredients, skin-type fit, and usage
- One-word skincare-routine check-ins, like Oily, Dry, or Glowing
- Customer mood and reaction captured after purchase
- Internal ticket routing streamlined to the right team
- Skin-analysis tooling that personalises each visit
- Real-time dashboards on FAQs, sentiment, and trending questions
Results
The numbers Conscious Chemist can put on the board.
+15%
Interaction and retention
The headline result. Customers engaged more often and came back more, and the lift held as the brand added products and channels.
38%
Faster product-question response
Ingredient, skin-type, and usage questions are answered on the spot instead of waiting in a queue for an agent.
25%
More routine check-ins
One-word check-ins made it easy for customers to log a skincare update without being handed a survey.
40%
Fewer repetitive support tickets
High-volume FAQs are handled by the assistant, so the human team only sees the cases that actually need a person.
Real-time
Mood, reaction, and FAQ insight
Trending questions and post-purchase reactions surface as they happen rather than in a monthly report.
Stronger
Brand perception
The assistant became part of how the brand presents itself: visibly tech-forward and customer-first.
Tell us about your project.
A 30-minute discovery call with a senior engineer. Concrete next steps, honest scope, no boilerplate decks.