We partnered with a lifestyle-focused diet brand to design a seamless user experience and provide end-to-end tech expertise.
Acting as a hybrid team, we designed, developed, and launched the application - helping the brand grow to 100,000+ engaged customers.
Product Head, Fitelo
Fitelo is one of India’s fastest-growing health and wellness platforms, offering personalized diet and lifestyle coaching to users across the globe. With a client base spanning over 50 countries and thousands of success stories, Fitelo is transforming lives through expert nutrition plans, behavior change strategies, and powerful digital tools that support long-term wellness.
As Fitelo scaled its digital offerings, the team noticed increasing complexity in user engagement. With users seeking faster, more personalized interactions-especially when tracking their moods, asking dietary questions, or connecting with their assigned coaches Fitelo needed a way to deliver scalable yet deeply personal support.
Traditional chat or email systems were not responsive enough to handle the high volume of repetitive user queries (like food swaps, portion sizes, or routine checks), often resulting in delayed responses and reduced user motivation. Additionally, Fitelo wanted to collect more real-time data on user mood and experience to better tailor their programs.
Fitelo integrated a smart voice agent system to act as a first-level interaction point for users. This digital assistant was trained to:
• Respond instantly to common dietary questions
• Collect one-word user mood check-ins like “Tired”, “Energetic”, “Bloated”, “Motivated”
• Guide users through personalized plans and send reminders
• Route complex queries to the right dietician or support team
• Track voice-based feedback on meals and routines
This voice assistant became an integral part of the Fitelo ecosystem-blending automation with empathy, while reducing the operational load on their nutrition experts.
Since implementing the voice assistant, Fitelo has achieved significant improvements in user experience and team efficiency:
• 45% faster response time to user queries
• Higher data accuracy for mood tracking and habit adherence
• Automated 60% of repetitive tasks, allowing dieticians to focus on personalized care
• 25% improvement in user retention during the first 30 days
• Improved user sentiment due to quicker, more supportive interactions
“The voice assistant has empowered our users to stay connected and consistent-without making them wait. It’s a game-changer in how we scale personalized wellness.”
Product Head, Fitelo