What We Do
- Google Search and Display campaigns targeting high-intent keywords specific to your industry and buyer personas
- LinkedIn Sponsored Content and InMail segmented by job title, company size, industry, and seniority level
- Retargeting across Google Display and LinkedIn for website visitors and event attendees who did not convert
- Event-specific ad sequences: awareness 4 weeks out, geo-targeted mobile ads during the event, follow-up retargeting for 2 weeks after
- AI-powered bid management that automatically adjusts bids based on conversion probability and time-of-day patterns
- Monthly A/B testing on ad creatives — rotating between product capability, social proof, and urgency hooks
- Monthly performance reports with spend, impressions, CTR, CPL, and pipeline attribution by channel
Deliverables
- Campaign setup and launch within 2 weeks of kickoff
- Monthly ad creative refresh — 2–3 new variants per platform
- Bi-weekly optimization reports with budget reallocation recommendations
- Event-specific ad playbook for each major trade show or conference
Target Metrics
<$85
CPL — LinkedIn
<$45
CPL — Google Search
1.5%+
CTR on LinkedIn
+20%
Branded search lift during events