What We Do
- 6-touch nurture sequence for new MQLs: intro, problem-awareness, case study, demo invite, social proof, direct CTA
- Event-specific email sequences — 3 pre-event, 1 during, 2 post-event — for every major conference or trade show
- Monthly newsletters with blog highlights, industry news, and upcoming webinar/event invites
- AI-powered send time optimization that delivers emails when each recipient is most likely to open
- List segmentation by persona, engagement level, funnel stage, and AI-predicted conversion likelihood
- A/B testing on subject lines, send times, and CTA placement every campaign cycle
- Quarterly list hygiene: bounce scrubs, unsubscribe cleanup, re-engagement for 90-day dormant contacts
Deliverables
- Nurture sequence copy and setup within 3 weeks of kickoff
- 2 campaign emails per week (nurture + promotional + event-driven mix)
- Monthly email performance report — open rate, CTR, unsub rate, conversion by segment
- Quarterly list health audit with actionable recommendations
Target Metrics
22%+
Average open rate
3.5%+
CTR on nurture flows
15%+
Email-sourced MQL share