Events We Support
Tier 1
Industry Trade Shows
Major conferences in your vertical
Tier 1
Branded Conferences
Your own hosted events
Tier 1
Partner Summits
Co-hosted with strategic partners
Tier 2
Regional Meetups
City-level networking events
Tier 2
Virtual Conferences
Online events and expos
Execution Playbook
Pre-Event · 6–4 weeks before
- Event-specific landing page with meeting scheduler and lead capture form
- 3-email outreach sequence to target accounts — booth visit, demo, or speaking session
- LinkedIn and Google Ads geo-targeted to the event city with event-specific messaging
- Booth collateral briefs: one-pagers, demo scripts, talking points, giveaway concepts
During Event
- Real-time social coverage: booth photos, session highlights, speaker quotes — 3–5 posts per day
- On-ground lead capture: badge scanning setup, QR code forms, manual entry backup
- Geo-targeted mobile ads within a 2-mile radius of the venue
Post-Event · Within 2 weeks
- AI-powered lead scoring: automatically rank captured leads by engagement level and conversion likelihood
- Post-event email sequence: thank-you with recap, follow-up with relevant asset, direct CTA for demo
- Event recap content: blog post, LinkedIn carousel, short video if footage is available
- Event ROI report: leads captured, meetings booked, pipeline generated, cost per lead
Target Metrics (Per Event)
100+
Qualified leads at Tier 1 events
15+
On-site meetings booked
30%+
Post-event email open rate
10 days
ROI report turnaround